The extent of this disaster can be gauged from the numbers affected by these floods: 1 in every 10 Pakistanis has been directly affected. There has been widespread devastation of roads, bridges, homes, crops, livestock, and displacement of millions of people including women and children. It is a massive task to provide immediate relief and to help communities rebuild their lives.

IDS is committed to alleviating the suffering of the flood affected people. In response to this widespread devastation IDS has decided to lead the emergency flood relief efforts.

As a first step, IDS has set up Donation Collection Centers in District Sheikhupura and has already dispatched Relief teams for immediate provision of vital supplies including food, water, medicine, cooking utensils, and other necessary provisions.

IDS has also partnered with Glamourati & Gold Agency to raise funds for the flood victims by organizing events of international celebrities in Pakistan. IDS has already engaged EDWARD MAYA http://www.edwardmaya.com/tour-a-events, a famous Singer/DJ who is the No 1 top selling artist of 2010 with 55.6 million fans worldwide to perform at the Lahore Expo Centre on the 18th of September 2010. Funds raised by these events will be utilized for the affected flood victims.